Identify, understand and activate the audiences that matter most to your business. Watch your business grow by making well informed marketing decisions, adapting your targeting and improving relevancy.
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Audience-Centric Social Listening
Use case stories showing the best use of Audiense solutions
A consumer goods company wanted to understand women talking about sexism in the workplace. They monitored keywords related to sexism in the workplace to understand the content people talking about.
A prestigious brand found that its campaign hashtag was not exclusive to them. This is where with the use of sophisticated segmentation, they were able to refine Audiense analysis of this audience and remove whole segments that weren’t relevant to the conversation...
A world-leading sportswear brand wanted to be aligned with the #RunForTheOceans narrative and own the conversation during the World Oceans Day. They used Audiense to find the top 100 influential brands and to know how many of them were mentioned alongside the conversation...
A very popular fashion brand wanted to shed light on the trends within the style seekers audience, in order to use it to inform the content. They used audience-centric social listening through the creation of panels to monitor the conversations of the influencers for each segment and identify trends, for real-time marketing actions...
