Use case stories showing the best use of Audiense solutions
A sports team used Audiense to understand their community and activate the market share they had for their travel sponsor. This company ran an Audiense Insights report on the travel market plus other tools the platform provides, to understand what percentage of their own audience was interested in travel...
A company wanted to understand the running market to know if they had the biggest market share of runners. Using Audiense they realised that “@Nikerunning” held the biggest
A very popular fashion brand wanted to shed light on the trends within the style seekers' audience, to use it to inform creative ideas/platforms. The brand used Audiense methodology as a focus group, with thousands of people freely exposing their interests, behaviours...
A leading mobile technology company wanted to target consumers experiencing bad service with their competitors. With Audiense, the brand was able to apply the 1:9:90 audience strategy, identifying and targeting different groups...
A British retailer used Audiense to uncover a new market and engage with them. They were able to see everything that custom groups of Twitter users were talking about, uncovering the interests of target personas, and gaining actionable insights about key demographics...
Using social data, innovative companies can identify and understand any audience tailoring their strategy and delivering their purpose in the most impactful and relevant way possible. Through a data-led approach, Audiense helped identify, understand and reach a new market, ensuring maximum awareness of your brand-new offering.