Patrick Fagan is an applied behavioural scientist with over ten years' experience mining psychology insights from a range of tools - from facial coding to reaction times to app usage data, and everything in between. He is a part-time lecturer, a co-author on academic papers on topics ranging from Facebook psychology to facial experessions, and a published author. He regularly talks at events like Talks at Google and Nudgestock, and his work has featured in international press. He was previously Lead Psychologist at Cambridge Analytica and since co-founded Capuchin Behavioural Science. He has combined data science with behavioural science for major brands and political campaigns around the world.