Mike White has led award-winning agencies for over 20 years, and is CEO of independent global brand experience agency Lively Worldwide. Lively helps brands including Ericsson, Coinbase, Spotify, Google, Twitter and Mazda engage audiences with immersive, interactive and engaging content. Mike has been prominent on the Campaign A-List marketing awards for 3 consecutive years, led the headline sponsorship of V Festival for Virgin for two decades and took the brand into gaming and film. He is a hybrid and virtual strategist, speaker and live marketing influencer.
