Ellis Mbeh is the Founder and Principal of Pivotal New Media, a social media marketing consultancy focused on aligning digital efforts back to business’s bottom line profits. At Pivotal, every solution is developed with the customer at the starting point and powered with insights from social media data analysis. Ellis spent the early part of his career on the agency side supporting social media efforts for entertainment, movie, CPG, hospitality, and grocery industries. Eventually, he transitioned to leading strategy development with in-house digital marketing teams in insurance and aerospace organizations. Is he obsessed? Possibly. But his passion is infectious!