Caroline Butler is the founder of Convert Culture, an audience research consultancy. She helps clients get closer to their audiences to create campaigns that resonate with them and develop products that meet their needs. She is a firm believer that audience intelligence is the key not just to effectiveness but also growth. She is passionate about social intelligence and was named on The Social Intelligence Lab’s 2024 Global Insider List for her innovative work in book publishing. She has worked across the entertainment industry as an award-winning marketer and was one of the original hires at Amazon.co.uk.
